Business About to Reopen After Pandemic
As the COVID-19 shutdowns and quarantines are coming to an end in a lot of states, and businesses being able to reopen, there is still a lot of fear with business owners. Some of these fears are based on how hard they sustained losses while they closed and will they be able to recover from […]
Small Businesses and COVID-19 Survival
COVID-19 in 2021 2020 resulted in many small businesses being closed due to government mandates and regulations. We have learned that running a successful business is not always in a business owner hands. There are hundreds of small businesses that were extremely successful before the mandated lockdowns and quarantines, but now they are still closed […]
Mistakes when building your own website
Building Your Own Website Over the years we have spoken to many people that have chosen to build their own website instead of hiring a professional company. The most common thing we hear is “Why doesn’t my site rank higher”? Unfortunately there is no simple answer to this question so we have outlined some of […]
What does a public relations business do?
Public Relations companies are often misunderstood by new and small businesses. Many believe that the only time a PR company is needed is when something bad has happened and there needs to be a media contact point. This is partially true in that PR firms do interact with the media, but that is actually only […]
I Have a Business Licence and Website – Now What?
You have created a business, secured your business license and have a great website to showcase your products or services, but what is the next step? The most commonly overlooked item by new business owners is the concept of branding and brand name recognition, which are not always the same thing. Branding, or brand, is a […]
Business Road Map Using Social Media
Owning a business can be one of the most exciting times for an entrepreneur but it can suddenly become overwhelming. There are a lot of topics that must be learned and perfected very rapidly in order to remain operational while maintaining profitability. The number one factor is learning how to use social media and the […]
The Importance of a Good Press Release
A press release is one of the most important parts of running a business. It communicates with the news sources and the general public, the message you are wanting them to hear. It can describe a new product or service or could be addressing a negative issue that directly involves your business, either way the […]