You have created a business, secured your business license and have a great website to showcase your products or services, but what is the next step?
The most commonly overlooked item by new business owners is the concept of branding and brand name recognition, which are not always the same thing. Branding, or brand, is a specific item created by a business. There are many laundry detergents available on today’s market but Tide is a specific brand used to identify Proctor & Gamble’s version. Brand name recognition is the logo that Tide uses, the yellow and orange bulls-eye on a bright orange bottle so customers can